NEISHA THE LABEL
NEISHA: Where the worlds of high art, ethics and fashion intersect, driven by a passion to see every woman shine in the beauty that she is.
Vibrant batiks, splashes of hand dying and intricate finishing are the distinctive signatures of Neisha’s designs. Bold silhouettes and colour palettes evoke the melody of a far-away land, whilst in the movement of her figure-celebrating cuts a raw, feminine sexiness emerges.
Fabrics are her original lover, while the diverse beauty of women around her have her inspired to create vibrant garments that accentuate feminine beauty season after season.
NEISHA THE WOMAN
Hailing from New Zealand, Melbourne based designer Neisha’s foray into fashion began at the early age of 5, hand-stitching clothes for her Barbie dolls under the watchful eye of Grandma Smith. By the time she was twelve she had saved up enough pocket money to buy a sewing machine.
Since then she has honed her craft through university study and a lifetime of practice, passion and determination to make every woman shine in the beauty she is.
Out of the studio she can be found doing yoga, winding up the waist line to sweet reggae music, mixing fragrant potions, frolicking in the garden, drinking coffee, riding bikes like a ninja, and cackling with large groups of women.
All NEISHA garments have been created from a core of love and respect; both for the environment from which the threads have come, and for every person who has aided in the production of NEISHA creations.
Environmental impact of the fashion industry is catastrophic with two million tonnes of waste reaching landfill every year (read more here, here and here).
NEISHA uses a few methods to combat this issue:
Garments are made using a “zero-waste” cutting techniques; where two garments are ‘jig-sawed’, and cut from one length of cloth.
Any left over off – cuts are then used to make accessories or donated to a local Melbourne company to make boxing bags.
It is a sad reality that “Made in Australia” does not necessarily equal a fair wage for the maker. Here at NEISHA many of the garments are lovingly made by the designer herself. All outsourcing is completed in Melbourne by skilled workers in warm, friendly and well paid working conditions.
NEISHA BATIK ARTISTS
Traveling around West Africa, Neisha met with local batik artist Gasimu Nying in The Gambia. After hours of playing with cloth, hot wax and dye under the guidance of batik master Gass a pact was made to support each other into the future.
Four years on, Gass continues to produce the bold hand-made batik fabrics that are used in many NEISHA garments. There is something special about cutting into the cloth of this talented artisan, with every drop of wax perfectly placed.
The colourful hand-dying and draping techniques, alongside the use of the traditional Gambian batik, allow for spontaneous and highly original works. The vibrant pieces take on a life of their own.
5% of all NEISHA sales of garments made in Gass’ batiks go back to Gass and his community in Bakau, The Gambia.
Ethics and sustainability are the forefront of the design process. She works extensively with a community of batik artists in Gambia, West Africa; employs cutting techniques that result in little to no fabric waste; and uses organic fabrics or non-season stock to create her collections.